Looks like McDonalds will be featuring Hummer Happy Meals starting in early August. Unfortunately I am not making this up.

 

That doesn't surprise me. Like the super-sized SUV, chemically-enhanced fatty fast-food is a product whose time has come and gone. Like the super-SUV, McDonalds is systematically being rejected in many countries outside the USA.

 

I thought of a couple of slogans that Hummer could use in addition to their *brilliant* "restore your manhood" schlock:

-- "Hummer: Waste More"
-- "Hummer: Consume Conspicuously"
-- "Hummer: Take More Than Your Fair Share"
-- "Hummer: Squander Your Children's Future"

 

Now there's a "Get your Girl On" version......a kid cuts in front of another kid and the kid who cuts, his mom smarts off to a lady. So she trades her Minivan in on an H3..............STUPID !!!

 

My wife and I saw that one yesterday. Her reaction was "I don't understand why letting your kid get cut in line has anything to do with going out and buying that beast, especially on an impulse."

 

That's the one I was refering to early. I just don't get the ads.

 

Tsk tsk tsk tsk. Remember the the line from the great Motown hit "I Heard It Through The Grapevine"? It goes

Now don't believe half of what you see
Son, and none of what you hear"

That was made for quotes like this one

Originally Posted by "Article on Bradshier
According to market research conducted by the country's leading automakers, Bradsher reports, SUV buyers tend to be "insecure and vain. They are frequently nervous about their marriages and uncomfortable about parenthood. They often lack confidence in their driving skills. Above all, they are apt to be self-centered and self-absorbed, with little interest in their neighbors and communities. They are more restless, more sybaritic, and less social than most Americans are. They tend to like fine restaurants a lot more than off-road driving, seldom go to church and have limited interest in doing volunteer work to help others."


He says, too, that SUV drivers generally don't care about anyone else's kids but their own, are very concerned with how other people see them rather than with what's practical, and they tend to want to control or have control over the people around them. David Bostwick, Chrysler's market research director, tells Bradsher, "If you have a sport utility, you can have the smoked windows, put the children in the back and pretend you're still single."

Now, I've never disclosed EXACTLY what I do for General Motors and I still won't, but I will say this....

The people who do our market research are directly downstairs from me and often (as recently as this morning) supply data to my group. I am INTIMATELY familiar with where and how they capture consumer opinion and how they analyze it. ANYBODY who came forward with the kind of PSYCHO-BS that is quoted in purple above would be FIRED and ESCORTED FROM THE BUILDING.

Now, I really believe that those of you who are smart enough to understand the concepts and utility of hybrid gas-electric technology are smart enough to realize that no reputable company would even consider trying to capture the kind of data assumed above, let alone drawing the idiotic conclusions that are quoted. And then commit BILLIONS of dollars to develop products targeting total idiots. PUH-LEEZE!!!!

As for the David Bostwick quote? I'd love to see it in its complete context. I'd be hard pressed to believe that it was anything more than a tongue in cheek response or an exaggerated response to a hypothetical scenario.

PM me if you want to know how I REALLY feel about this trash.


As for the commercial. I haven't seen the one you are talking about, but I've seen some dumb commercials in many industries. What about the shampoo commercials with the simulated orgasms? Or the "I'm gellin'...are you gellin'" commercials. Some commercials work too hard at being funny instead of talking about the product. So shoot the ad execs.

Geez-o-Pete........

Martin

 

Oddly enough, she probably has MORE room in her H3. Ever been inside an H1 (probably a dumb question). The front compartment is dominated by the center console that is large enough to play gin rummy on. The driver and passenger are tightly confined. Whyizzat? Directly under the center console is a 6.5L diesel engine. Remember, this was originally designed as a military vehicle capable of scaling short walls. To make the front tires exposed and outfront, the front overhang had to be severely reduced, so the engine is designed to sit in the middle of the passenger compartment. Right between the driver and passenger.

Peace,

Martin

 

I didn't know about that, but it doesn't surprise me. Hummer's have amazing brand presence with kids. We're not certain exactly how or why that is, but it is. At my kid's school, the favorite vehicles of the 1st - 4th graders are (no particular order)......

• Hummer H3
• Hummer H2
• Mini Cooper
• Volkswagon Beetle
• Pontiac G6 Coupe
• Corvette
• Ford Mustang

I base this on what the kids have drawn pictures of,what they talk about on the days I've driven car-pool, and some of the made up games they play. The most creative being "Mustard". Kids earn points by calling out the names of yellow cars they see. Certain vehicles get "Extra Points" Yellow school buses are "Bustards". VW Beetles and Mini Coopers are "Chili Mustard" because they're cool. Mustangs and Corvettes are "Hot Mustard", because they're hot sports cars. Whoever spots and calls first a yellow H2 or H3 wins and ends the game. Never figured out what the kids would call a yellow G6 Coupe. None of them has ever seen one. (We don't make it in yellow )

My kids were heros for the three months I drove a bright yellow H3.

Peace,

Martin

 

Kids like the Hummer line because they look like a giant TOY TRUCK. A Giant, Polluting, Wasteful, Ridiculous For Soocer Moms, Toy Truck......but a toy truck.

(Not to overly bash them, but I just see them as a waste, personally. They are not worse than any other truck that gets 12-16 MPG in the real world, and thank GOSH they don't come in a diesel version !!!)