Has anyone seen the newspaper ads for GMs SUVs? Since I guess they don't care to say "It's gets a whopping 13 mpg. Now an ads says " Wrap yourself in safety"! It was in the Houston Chronicle about two weeks ago. Kevin

 

Just be careful of high speed maneuvers that may cause flipping.

Or the chance of tires blowing out like a few Fords last year.

What a joke... advertising that twists the facts.

Regards,

 

I recall many of these adds directly or indirectly appeal to power - "kick butt".

The logical extension to this appeal would be to offer a black Dodge Ram with a Darth Vader grill, black tint and noisy asphiration.

Laugh if you wish, but I honestly think a few on the road are into this monster thing when I see Ford F350's, H2s.

 

One of the GM ads shows one of their 'top' urban assault vehicles, and states something along the lines of:
'...our best technological prowess has gone into this...'
Hhmmm, to me, that reads like an ad against themselves:
if a gas guzzling suv is the best they can do, that simply means the are so way, way behind the technology curve, it's downright frightening..
However, I don't think they even realize how bad such an ad makes them look.

 

I won't laugh -- I know the truth of what you are saying.

I saw it during my time in the military. Many kids actually **wanted** to join the tank corps, and were very clear that the tank's power felt like an extension of themselves. I personally always found troop carriers, helicopters, and planes to be a convenient but mostly unpleasant experience, and was much happier relying on myself and my feet.

Personality plays a part, as does culture (think Germany).